Business Challenge

Client employed an army of marketing analysts to manually manage advertising bids for millions of paid search keywords for Google and Bing marketplaces, leading to sub-optimal results.

Solution & Benefits

VitalClick created a data lake that integrated data from transactional (e.g. revenue, campaigns, etc.) and behavioral sources (e.g. product, click stream, page composition, etc.). This data was used to build predictive models and experimentation platforms that led to significant revenue gains (over 20MM $) over a 2 year period.